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Users will soon have a new feature that enables them to cut down on the quantity of AI-made content appearing in their timelines. This step comes as the platform disclosed that it now features more than 1 thousand million AI-generated clips.

Testing and Rollout

The update is in a pilot phase over the following weeks before a widespread rollout. This shift aligns with a increase in AI content, spurred by new video-generation tools.

The Broader AI Trend

It has been noted that almost a tenth of the quickest rising video streams on a competing service exclusively feature clips produced artificially. A significant portion of this output is classified as mass-produced AI material, a phrase for substandard, factory-style content that is frequently absurd or dreamlike.

Based on user feedback that numerous viewers enjoy content made with AI tools, including digital art to educational videos, and we want to provide users the option to see more or less of that, depending on their own preferences,” said a company executive.

AI on the Platform

The service announced that there are currently 1.3 billion videos on its service tagged as AI-generated. In total, more than 100 mn videos are submitted to the platform every day, making AI content a minor part of its total content library.

Customizing Your Feed

Users will be capable of reduce or increase the volume of AI-generated videos they see by using the “manage topic” feature in the app and picking “AI-generated content”. Other topics that are already be modified under the filter include current affairs, clothing, aesthetics, and choreography.

Content Labeling and Policies

The platform’s guidelines oblige creators to tag lifelike AI-made content, and it forbids malicious deepfakes of celebrities or critical incidents. Any realistic AI video that is unmarked can be removed under its terms of service.

Additionally, the platform will henceforth add an “AI-made” watermark to content made using its built-in AI features, or flagged by an industry-wide initiative for spotting artificial media. This action is designed to help prevent users from attempting to circumvent the disclosure requirement.

Educational Initiatives

The platform is furthermore launching a $2 million educational fund for professionals and groups to produce educational content about using AI responsibly. This program will assist educational bodies focused on educating programming and robotics.

Moderation Strategy

The video-sharing app has defended its safety measures, amid discussion over plans to make redundant a large number of review team members in Britain. It is expected to cut 439 jobs in its trust and safety department in London, with trade unions and digital protection specialists raising concerns that humans are being replaced by AI moderation.

A senior executive clarified that human moderation would remain essential, but artificial intelligence can safeguard staff by removing the most distressing content ahead of it has to be seen by people. TikTok stated a notable drop in explicit and harmful content seen by safety staff over the last 12 months due to reliance on its AI tools.

It is vital to integrate humans and technology to maintain a secure environment,” the official commented. “We’ll have people as integral to the approach, but we further consider it’s extremely critical to reduce exposure to harmful content as swiftly, which is the area in which a extensive automated help is really helping us operate efficiently.”