Must A Wannabe Content Creator Pal Stop Exploiting People for Content?

The Prosecution: One Friend's Perspective

Sometimes she films me while having a meal. It's jarring to spot myself on her social media – it feels like a jumpscare.

A close companion of a decade, Marielle, calls herself the “creativity monarch”. It’s fun for a bit, but it strains our relationship.

She is an extrovert, there's a constant urge the need to document everything all the time. When we eat out, she says, “The camera eats first,” and takes photos with bright lighting, which induces embarrassment. It's unpleasant when strangers see her posing or filming – I experience vicarious awkwardness. It also frustrates me because meals lose their warmth.

She's not quite an influencer yet, but she is aspiring to become one. She creates vlogs about city life, her daily routine, and her work as a stylist. The material is quality, credit where it's due, but I prefer not to be dragged into it. Sometimes I'm captured while I’m eating, or simply tagging along. I’ll see myself on her Instagram afterwards, and it pops up like a surprise: I’ll have no makeup on, making a strange expression or be captured while eating. It feels invasive.

Marielle also anticipates that I will to record her at inconvenient times. Sometimes I’ll be talking to another person, or we're simply hanging out in the street. I feel like our bond has transformed into me being her free crew. She has the means to employ someone if she wanted professional shots. Upon mentioning my unease about the situation, she brushed it off. She’s taken me to a couple of brand events, which was nice, but that doesn’t make up for all the time and effort I spend helping her make content.

I appreciate that Marielle has helped me with my career in design, but I resist our connection to become just a ledger of favours. I don't believe she’s fake or inauthentic, but sometimes it seems that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

Her directive is, “Alright, smile for the camera!” and film me laughing with another. It’s so silly. It's crucial her to recognize that our 10-year friendship still has boundaries. I enjoy being with her, but I also desire to enjoy it without being filmed, altered, or shared for an audience. I’m not a prop for her Instagram.

The Other Side: Marielle

I hope my friend to see that the content we make together can get us an opportunity.

I am passionate about creating videos. It's more than a hobby; it’s part of who I am. Producing content and sharing my life online allows me to express myself and engage with people in novel forms.

I wouldn't label myself as a professional creator yet, but it's savvy to generate income from your interests. I admire people on social platforms who execute that aesthetic of casual, DIY film-making.

Content creation is my version of living actively: observing the details, posting them with an audience that values the art behind it. It's never my aim to make Beth uncomfortable. Bringing her to industry events was my way of sharing opportunities, providing her a chance to experience exclusive moments that could benefit her career in design too. That isn't blackmail, it’s just being realistic.

I would take her to these events even if she refused to assist me, but I want her to see the benefits the content we make together can achieve: an opening. I understand not everyone likes being filmed, but often spontaneity is what makes content genuine. Being recorded from time to time is part and parcel of being my friend. I would delete anything she asked, but she has never asked yet.

I don't demand anybody to be my private filmmaker, but companions support one another in small ways. I thought recording a short video here or there would be enjoyable for Beth. Innovation flourishes in collaboration, and having Beth around makes endeavors energetic and pleasurable. I don't compel her to participate in anything, and I would never intentionally embarrass her. But filming together occasionally is part of how I document our time together.

I cherish our friendship deeply and want to avoid making videos to come between us. I am ready to find middle ground: like asking before filming, and steering clear of shots that might make her self-conscious.

This is not about control, it’s about sharing my world while still respecting hers. Obviously content creation is not a substitute for real connection: it's merely part of how I experience life and I desire her to be involved in a way that’s enjoyable for each of us.

The Jury: Public Sentiment

Should Marielle stop filming herself and Beth when they are socializing?

Nothing is more excruciating than having a friend film you. I get that it's her job, but I don’t make friends come to my work. Perhaps she can find influencer friends to collaborate with. Given the dark, looming future of technology, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something professionally, it's unfair to expect your friends for help repeatedly, even if they have done it before. If Marielle loves shooting, that doesn’t mean all those around her is willing material. She must to respect Beth’s personal space.
Ankit, 26

She may enjoy producing videos and showing off her life publicly, but it’s not for everyone. It’s nice she has assisted Beth’s career, but she must to hear what Beth wants.
Emma, 27

It seems like you care about each other, so hold on to that and ensure it’s the focus in your friendship. Create some real experiences, where true emotions are preserved, not online archives. In fact, celebrities who seem to reveal their worlds actually have more secrecy than it appears.
Sarah, 53

She seems to be not fully engaged nor genuine when they're together – she’s working. Both seem unsure as to where the line is. The solution lies not in trying to change one another, but in each setting defined boundaries around what feels acceptable to them and determining if there is an mutually agreeable middle ground.
Barbara, 71

Your Turn to Be the Judge

In an online poll: is Marielle over-exposing their bond?

Roberta Jones
Roberta Jones

Lena is a seasoned content strategist and blogger who loves helping new writers find their voice and create impactful online presences.